For founders and content creators

Stop outsourcing your thinking

Turn your ideas and everything you learn into lasting knowledge. A second brain that never forgets a great idea.

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Insights

Your Insights

All Positioning Writing Habits

Constraints beat freedom. Pick three rules for the project and let them do the deciding.

People don't share what is useful. They share what makes them look good for sharing it.

The problem

You have already had your best ideas. You just cannot find them.

Notes apps are filing cabinets. They store what you write and then forget it on your behalf. The thought that would have changed a decision is three folders deep, and it never comes up again.

How it works

Three habits, and your thinking starts compounding

01

Capture

Save an idea the moment it hits, from a book, a podcast, or your own head. No title to invent, no folder to choose. Just the thought.

02

Connect

The app reads across everything you have ever saved and suggests the notes that belong with it, so you link them in one click.

03

Never forget

The right idea comes back at the moment you need it, months after you wrote it down and forgot you ever had it.

Features

Everything you need to think better

Capture

Never lose a great idea again

A shower thought, a spark from a book, something you heard in a podcast. Write it down in seconds. Notes have no titles to invent and no folder to pick, so nothing stands between the thought and the page.

Drafts 3

The riskiest week of any launch is the one straight after it, when the attention leaves and the work is still unfinished.

launches

Everyone is one good habit away from a completely different year.

Semantic search

Find the note you can only half remember

Search by meaning instead of by keyword. Describe the shape of the idea and the note comes back, even when you cannot recall a single word of how you originally wrote it.

that thing about pricing and anchors

Anchor high, then give a reason for the lower number. The reason lands harder than the discount does.

Nobody buys the cheapest option. They buy the one they can most easily justify to somebody else.

Linked thinking

Your ideas, finally talking to each other

Every time you save something, older notes that belong with it surface underneath. Link them both ways, and a pile of scattered thoughts slowly turns into a line of argument that is yours.

Momentum is far easier to keep than it is to create. Protect the streak before you protect the outcome.

Suggested Insights

Consistency is a distribution strategy. Showing up weekly beats one perfect launch.

Link

Small, boring, repeatable. That is what compounding actually looks like from the inside.

Link

Collections

Everything you read, in one place

Books, podcasts, newsletters, articles. Import your Kindle highlights in one go and keep every note sitting next to the source it came from.

Book covers in a ThinkerNotes collection

Your thinking is your competitive advantage

Do not let great ideas disappear. Start building your second brain today.

Get started free

Free to start. No credit card required.

Common questions

Capture your original ideas and the best insights you come across in books, podcasts, and conversations. The app connects them for you and surfaces them when they are relevant, so your thinking compounds instead of disappearing.

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